Anita Herrera is a creative entrepreneur with a strong breadth of public relations and lifestyle marketing experience in the fashion and spirits industry. Her innate ability to connect like-minded individuals, backed by her extensive career in PR and experiential marketing has helped her build a deep network of creatives and influencers from the fashion, music, art and culinary industries. Her dynamic resume has built a strong mind set to create fundamental ways of bringing brands to life through non traditional marketing concepts. Anita Herrera strives to maintain the integrity of organic relationships by curating, connecting and cultivating projects between established creatives and industry experts to build true partnerships and get results. 

These skills have given her the power to create and execute programming for clients that span from independent spirit companies such as Mezcal Amores in Mexico City to the LVMH portfolio in Los Angeles. Most recently the program for Hennessy VS and Hennessy VSOP was recognized with a President’s Award from LVMH for efficiently integrating a top to bottom execution from ideation to working with sales distribution, to working hands on with targeted accounts to creatively bring the brand to life with a results driven influencer program in Los Angeles.