Anita Herrera is an entrepreneur with a strong breadth of public relations and lifestyle marketing experience in the fashion, music and spirits industry. Her innate ability to connect like-minded individuals, backed by her extensive career in PR and experiential marketing has helped her build a deep network of creatives and influencers from the fashion, music, art and culinary industries. Her dynamic resume has built a strong mind set to create fundamental ways of bringing brands to life through non traditional marketing concepts. Anita Herrera strives to maintain the integrity of organic relationships by curating, connecting and cultivating projects between established creatives and industry experts to build true partnerships and get results. 

These skills have given her the power to create and execute programming for clients that span from independent fashion brands, corporate brands and music labels to independent spirit brands such as Mezcal Amores in Mexico to global spirit brands in the LVMH portfolio in Los Angeles. (Press Mentions Below)